I agree with this chick. After reading this I don't think it matters what uneducated PRIORA owners think:-
How very interesting this all is! It's just the sort of in depth debate that I have on a weekly basis with my Year 13 students. Well let's get to the bottom of the linguistic grammatical intricacies.
It all depends on what you want the Latin to mean and depends upon the original use of 'prius' which is actually an adverb and thus indeclinable in a plural form.
So we need to ask the following:
-are the cars been given a feminine or masculine gender or are they been called 'the first things/those which are ahead of their time' with a neuter gender?
As masculine or feminine, they would have to be called priores as the prior is a 3rd declension adjective; indeed in the masculine plural priores can mean our forefathers which surely would give Toyota cars added gravitas.
As 'the first things' the correct spelling of the 3rd declension in the neuter form, in the nominative of course, would be priora.
I will definitely be engaging in debate with my students at school about all of this; it will be a most entertaining basis for a symposium or even a series of symposia (note neuter plural 2nd declension noun).
Even though the correctness of Latin is of such importance to me, I think it's great that a Latin word even with not such a correct spelling, has been given to a modern day commodity that the Romans never knew of.
Latin is part of the modern world and the more we can incorporate this amazing language into modern day society and get people appreciating how much Latin we speak through English anyway, the better.
lingua Latina semper vivat!
Miss Dormer BA (hons Dunelm, PGCE, Careers Dipl.)
King's High School for Girls, Warwick, England, United Kingdom 65propra