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Inside e-tron

Posted: Wed, 13 Feb 2019, 12:10
by fffffred

Re: Inside E-Tron

Posted: Thu, 14 Feb 2019, 09:10
by Rusdy
Wow, lots of interesting read from:
  • e-Propulsion shockwave: Good details on how 'un-prepared-ness' of incumbent car manufacturer. Excellent expansion of what this guy said)
  • Page 10: The need to add 'A' to 'STEM', I echo this so much;
  • It's e-tron, not E-Tron apparently... :lol: . The product manager mentioned "selling an Audi because it's an Audi". A good point indeed. I think this is part of the 'humanities' study in automotive industry. Looks like Audi's product manager targeting consumer that are still locked in with ICE philosophy (as the next few pages basically highlights ICE realm, such as "braking with ICE feels"). I can't help but to notice that the 'un-prepared-ness' goes deep in psychology realm (point 1 and 2 above). This obviously goes both ways (i.e. manufacturer and consumer).
Thanks for sharing!

Re: Inside E-Tron

Posted: Mon, 18 Feb 2019, 16:02
by fffffred
Rusdy wrote: Thu, 14 Feb 2019, 09:10
  • It's e-tron, not E-Tron apparently... :lol: . Thanks for sharing!
title changed :lol: